Holger Sjögren, the owner of Malmucken, is an experienced fisher from Kotka in the Eastern Gulf of Finland. Holger was born into a small fishing community of 60 residents in 1939 on an island called Suur-Koukkusaari which he describes as one of the most wonderful places in the world. 

Malmucken’s selection at the Helsinki Christmas Market is filled with high-quality, traditionally seasoned and pickled fish products, such as marinated herring and smoked and packaged fish. The selection of herring alone consists of ten different flavours.  

Holger believes he has chosen the best profession in the world. He states that the best catch he can get is hope: there is always hope for a better haul!