18. Seriha handcrafted (27.11.–5.12.)

Introduction

I’m Thu Dang, the founder of Seriha Handcrafted – a brand that celebrates joy, individuality, and sustainability.

A little about me: I’m originally from Vietnam and moved to Finland at the age of 19 to study. Over the years, Finland has become my second home, and I’ve always dreamed of creating something that connects these two countries close to my heart. That dream became a reality with Seriha, a brand born from the desire to showcase the incredible craftsmanship of Vietnamese embroidery artisans in Finland and later across Europe, supporting their work while sharing their artistry with a new audience.

What I’ve loved most since the day I arrived in Finland is the nature. Its quiet beauty continues to inspire me, and it’s at the heart of many of Seriha’s designs. Each piece reflects my personal connection to the Finnish landscape, capturing the emotions and experiences I’ve gathered here over the years.

Through Seriha, I hope to share the beauty of Finnish nature and Vietnamese craftsmanship in every embroidered accessory. For me, these pieces are a way to carry a little piece of nature and a story with you wherever you go – and I hope others can do the same.