36. MÄHÖNE

Introduction

Mähöne is a Finnish underwear house founded by three childhood friends from Helsinki. It all began with a slightly hazy late-night idea that—through years of trial, error, and dedicated refinement—evolved into true craftsmanship and an enduring passion for making boxers and briefs for every moment in life.

Our philosophy is rooted first and foremost in uncompromising quality. Our ambition has always been simple: to create the best underwear in the world—a goal we have pursued relentlessly since 2010.